At We Are Fit Attitude, we help women over 40 build real strength, confidence and resilience, one rep at a time.

Through our trademarked Sweat & Strength™ programme, we deliver expert-led strength training designed specifically for women, whether you join us in-person in Tooting, London or live online from home. This is not an on-demand programme.
No gym intimidation. No pressure to keep up. Just a supportive, non-judgemental space where you can build strength, progress at your own pace and feel part of a community and expert team that understands you.
If your goals grow beyond building strength, We Are Fit Attitude can support you with that too, which can all come later. For now, if you’re ready to feel stronger, move better and build a routine that lasts, you’re in the right place.
To learn more, select one of the options below to let us know whether you’re interested in online training or in-person training.
We Are Fit Attitude 
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Meet Anna: Why WAFA exists for women 40+

As Featured in

    I have the same experience as many reviewers here: hit 50, knew I needed to exercise but didn’t know where to start. When I read about WAFA I felt that...
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    Lisa

    I should have joined a long time ago I joined WAFA because I wanted to exercise three times a week in a way that fitted around my working day, within...
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    Sarah

    WAFA - Brilliant strength programme for women I think WAFA is great. The coaches explain the exercises carefully and give options ranging from beginner up to advanced. The movements are...
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    Liz

    Challenge yourself, step out of your comfort zone and go for it! I joined WAFA in 2022. I was approaching 60 and decided I needed to integrate some strength resistance...
    Read More

    Jo

    A fitness routine for life This is the first fitness routine I have stuck to, it’s amazing! I can really see the difference in my posture and strength. I can’t...
    Read More

    Fiona

Guardian Feature – Menopause made me stronger

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We are Fit Attitude: In the Press

Our latest stories are shown here, click below to view all of our press coverage.
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Meet some of our members and let them share their WAFA experience.

Testimonials

    Gertrud

    Hazel

    Irena

    Rebecca

    Natalie

    Holly

    Franca

I have the same experience as many reviewers here: hit 50, knew I needed to exercise but didn’t know where to start. When I read about WAFA I felt that this could be the way in for me so I tentatively gave them my details and haven’t looked back! All the coaches are super supportive and positive and the classes are well thought through in terms of variety of exercises and adaptions for each one depending on where you are at. There is a personal aspect too - you have individual contact with a set coach who checks in on you and whom you can ask questions. 7 months in and I have seen real progress in class which has had a knock on effect out of class. I ran my first 5k in August and now regularly do park run - I had wanted to do so for years but just not had the confidence. Starting exercising can be intimidating but WAFA have me the encouragement I needed.

Lisa

I should have joined a long time ago I joined WAFA because I wanted to exercise three times a week in a way that fitted around my working day, within a friendly group setting, and to improve my diet and understanding of nutrition. I got all of that and much more. The support, camaraderie, exercise sessions, socials, and webinars are second to none, and two years on I am proud to be a member.

Sarah

WAFA - Brilliant strength programme for women I think WAFA is great. The coaches explain the exercises carefully and give options ranging from beginner up to advanced. The movements are done individually and then combined. The emphasis is always on correct form. The coach demonstrates the movement but then watches closely to see that everyone is performing it correctly. There is a real sense of community and support. I know I have made great progress. Anna and the team are so supportive. This is a very well thought out structured programme, I can't recommend it highly enough.

Liz

Challenge yourself, step out of your comfort zone and go for it! I joined WAFA in 2022. I was approaching 60 and decided I needed to integrate some strength resistance exercise for my future health. The calendar of workout sessions meant I could fit x3 sessions in around work commitments making it a sustainable routine. I enjoy being part of a ‘community’ supported by likeminded and non judgemental women of all ages who want to prioritise their well being. Three years on I am still there and I hope to continue for many years to come. Jo

Jo

A fitness routine for life This is the first fitness routine I have stuck to, it’s amazing! I can really see the difference in my posture and strength. I can’t recommend it enough, especially to stave off the inevitable wear and tear of aging. And so convenient. I just roll out of bed, put on my fitness gear, and switch on the computer. Go for it!

Fiona

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